BRISBANE CITY COUNCIL – LIBRARIES | CAMPAIGN
This is a project done yearly for BCC Libraries department to encourage children to read more books through a reward program. I created a custom illustration background to give the campaign a jungle theme—with the extended idea to let children’s imaginations run wild! The typeface used for headlines has a customised treatment applied to add to the overall aesthetic of the collateral. After implementing this campaign, the Summer Reading Program more than doubled its numbers from previous years. Created at JSAcreative.
