SENTIO IQ | BRANDING
A customised brandmark was created to represent technology using a simple square graphic. The morphing size variation in the pixel graphic creates movement, representing the changing and evolving real-world environments in Sentio IQ’s simulations. The feature ‘IQ’ sits top right like an exponent—representing the brand’s exponential capability to provide world‑class training to first responders. The striking “red earth” brand colour gives a gentle nod to Sentio IQ’s Australian sovereignty. Content is conceptual. Created at JSAcreative.