CITY OF GOLD COAST | CAMPAIGN
This project was a rebrand update for City of Gold Coast’s Active School Travel Program for children to practice active modes of travel to get to and from school. My colleague and I developed these characters and a large suite of collateral to put the campaign into practice. The collateral shown above is only a small part of what was developed and implemented into many, many schools across the Gold Coast. Content is conceptual. Created at JSAcreative.
Illustration by Amanda Letcher.
