CITY PARKLANDS SERVICES | BRANDING
For this concept I created a playful wordmark with a friendly and organic feel, to appeal to the young audience and the location of the parklands where the event is held. Taking inspiration from nature found in the parklands, I created a set of unique graphic elements to be used in conjunction with the wordmark. These graphic elements have been used at various angles, scales and colours in order to create a unique graphic language for the Kids Collective brand. Content is conceptual only.